How Crafters Make Money Sharing What They Already Use (Without Making More Products)

If you run a craft business, you’ve probably felt this before… you want to make more money, but you don’t want to make more products.
More inventory means more time, more supplies, and more pressure to keep up.
Disclosure: Some links on this page are affiliate links – meaning if you click through and make a purchase I may receive a commission at no additional cost to you. For more information, read our full affiliate disclosure here.
What if you could increase your income without adding more to your to-do list?
There is a simple way many crafters are already using, often without realizing it. It comes from something you are already doing every day.
You are sharing what you use.
Every time you post a project, someone asks where you got your supplies. They want to know what vinyl you used, what machine you recommend, or where to buy the blank. You answer those questions because you enjoy helping.
That is exactly where this extra income comes from.
You Are Already Doing the Hard Part
As a craft business owner, you are already:
- creating projects
- sharing photos or videos
- answering questions
- recommending tools and supplies
That is the foundation. You do not need to build something new to start earning from it.
Instead, you turn those recommendations into simple links that earn you a commission when someone makes a purchase. No inventory, no shipping, no extra customer service.
If you want help actually putting this into action, this is exactly what we work on inside my Creative Business Club.

Each month we host simple, step-by-step workshops where I show you how to use the tools, set up your links the right way, and turn what you are already sharing into real income. No complicated tech, no guessing what to do next, just a clear plan you can follow with other creative business owners doing it right alongside you.
You can learn more about the Creative Business Club here.

How Crafters Make Money Sharing What They Already Use
This works best when it feels natural. You are not changing what you do, you are just being intentional with it.
Tutorials and Project Posts
When you teach someone how to make a project, include the exact supplies you used.
This can include:
- Vinyl or cardstock
- Blanks like shirts, signs, or tumblers
- Tools and machines
- SVG files or design elements
People are already looking for these items. When you link them, you make it easier for your audience to follow along and get the same results.
Social Media Posts
That reel or post you just shared can do more than inspire. Add a simple line like, “Here is what I used for this project.” Then include your links.
No long explanation is needed. Your audience already trusts you and wants to know where to get the same supplies.
Favorite Supply Lists
Create a simple resource your audience can come back to again and again.
This can be a blog post, a page on your website or a pinned post.
Think of it as your craft room favorites. When someone asks what you use, you send them to one place instead of typing the same answer over and over.

Tools, Events, and Resources
If you love a tool, a course, or an event that helps your business, share it.
Craft business owners are always looking for ways to improve, save time, and grow. When you recommend something you actually use, it builds trust and creates another income stream.
What Actually Makes Money
Not every product will generate income. The ones that do usually fall into a few categories.
- beginner supplies that new crafters need
- tools you use in almost every project
- products people ask about often
- items that solve a specific problem
If your audience is not asking about it, it is less likely to convert.
Pay attention to the questions you get. Those questions point directly to what will work.
Why This Does Not Feel Salesy
This is where many people hesitate. It only feels salesy when you are pushing products people did not ask for.
That is not what you are doing.
You are answering questions, sharing what works, and helping your audience get better results. That is why this approach fits so well into a craft business. It supports your content instead of interrupting it.
How to Get Started
Keep this simple so you actually follow through. Start with five products you already use:
- your favorite vinyl or material
- your cutting machine
- a go-to blank
- a tool you reach for often
- something beginners always need
Sign up for affiliate programs that offer those products. Have a product in mind? Go to their website, scroll to the bottom on the site, see if you can find a tab that says affiliate program, parnters, etc. Click on it for more information.
Then use those links in a blog post, a social media post and event an email. That is it. You are set up and ready to go.
Turn This Into Consistent Income
The real growth comes when you stop doing this randomly and start doing it with a plan.
Instead of sharing links here and there, you build it into your content:
- every tutorial includes supply links
- your social posts regularly mention what you used
- your blog becomes a resource your audience returns to
Over time, those small actions add up.
This is one of the simplest ways to increase your income as a craft business owner without working more hours or creating more products.
If you are already sharing what you use, you are already halfway there.


When I’m ready to do this thing, I’ll be back to look this up
This could be very helpful! I’ve wanted to start a craft business for a while now and everyone who knows me has told me multiple times that I should, yet I still haven’t found the courage or read enough information to feel confident I can make it work. Some of the things here could definitely change that!
Thanks for the info
Good info, thanks!