The Best Small Business Planner for 2027 (For Makers and Artisans Who Want More Sales)

I’ve been making small business planners since 2018. This is year nine. And I’ll be honest with you: most planners for small business owners are just pretty calendars. They look great on your desk for about two weeks, and then they sit there.

Let’s stop buying planners we don’t use.

A small business planner should do one job: help you turn your ideas into sales. Here’s what to look for, what’s inside mine, and how to tell if it’s the right fit for you.

What Makes a Good Small Business Planner?

Before you buy any planner (mine or anyone else’s), check it for these five things:

1. It starts with a goal (usually a money goal, sometimes a number of products). If a planner doesn’t ask what you’re working toward this year, it’s just a to-do list.
2. It plans your content around what you sell. Posting every day doesn’t pay the bills. Posting about the right things at the right time does.
3. It has monthly, weekly and daily pages. You need the big picture and the “what do I do today” view.
4. It tracks what’s working. Sales, email list, traffic. If you don’t track it, you can’t grow it.
5. It shows you how to use it. A planner without a plan is just paper.

Most planners only do number 3. That’s why they end up on the shelf.

The Small Business Marketing Planner (What’s Inside)

I didn’t design this planner because I love planners. I made it because I needed it. For years I ran this blog and my own graphic design studio at the same time, and my marketing was all over the place. (I once posted the same meme twice in the same day. Not my finest moment.)

So I built a system. When my business friends saw it, they all asked for one too.

Here’s what you get:

• Undated, spiral-bound printed planner, shipped to your door (USA). Start any month. You don’t have to wait for January.
• The 2027 digital planner, free with every shipped planner right now.
• Monthly view, Monday-Friday weekly view, weekend view and timed daily pages, so it works for your business and your real life.
• A marketing panel on every week, so you know what to post and why.
• 19+ business and marketing worksheets: CEO vision, revenue planning, monthly CEO check-ins and more.
• A self-led marketing course that walks you through the planner ($300 value).
• 2 custom AI bots to help you plan content without second-guessing yourself ($47 value each).

The printed planner is 8.5×11 (plus tabs), printed at a commercial print shop in the USA, with a tear-proof cover and laminated Mylar tabs that hold up all year.

How the Planner Turns Posts Into Sales

The planner is the tool. The course is the guide. The AI bots are the support. Here’s how it works:

1. Organize your business

Start with clarity. Set your sales and visibility goals for the year, so every marketing move has a job.

2. Plan your content

Weekly and monthly prompts help you plan content that sells, not content that just gets likes. You’ll know what to share this week before the week starts.

3. Stay consistent

Track your progress each month. See what’s working, drop what isn’t, and keep going without burning out.

Let’s stop posting and praying.

Is This Small Business Planner Right for You?

This planner is for you if:

• You’ve already started your business, but sales aren’t consistent.
• You’re posting and showing up, but not seeing more sales.
• You have lots of ideas, but no clear next step.
• You’re ready to treat your creative business like a real business.

It works for Etsy shop owners, makers and artisans, bloggers, content creators, service providers, and shop owners who need more online visibility.

It’s NOT for you if:

• You’re not looking for customers online.
• You’re still figuring out what you want to sell.
• You want overnight success.

Undated vs. 2027 Digital: Which One Should You Get?

Both come with the full planner, course and AI bots. The only difference is format.

• Undated shipped planner (USA only): a printed, spiral-bound planner you can write in. Start any month. Right now it comes with the 2027 digital version free.
• 2027 digital planner: instant access. Use it on your device or print it at home or a copy shop. Best choice if you live outside the USA.

Small Business Planner FAQ

I’ve bought planners before and never used them. What makes this one different?

Same here. That’s why I made it. Every page ties back to your business goals, so you’re not just filling in boxes. And the course shows you exactly how to use it.

I’m not great at marketing. Will this still work for me?

Yes. That’s who I made it for. The course walks you through it step by step, with no jargon.

Can I start anytime?

Yes. The printed planner is undated, so you can start the day it arrives.

Do I need to be techy to use the AI bots?

No. If you can type a question, you can use them.

Is there a refund?

Because the planner is digital or shipped, there are no refunds.

Ready to Plan a Year That Actually Pays You?

You don’t need more ideas. You need a plan you’ll actually follow.

Grab the Small Business Marketing Planner + Course, and come to Planner Day on November 17 so we can map out your 2027 together.