How to Easily Add Your Branding to Your Craft Business

In the competitive craft business world, branding is crucial for standing out and making a lasting impression on customers. One simple and effective way to enhance your brand is using a thermal label printer to create custom packaging (it’s easy and fun with a Munbyn RealWriter 401 AirPrint printer – let me explain!).

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In this post, we’ll discuss how to use thermal stickers and labels for branding, why branding is essential for marketing, and provide a list of items you can label to boost your brand’s visibility. And I’ll show you how I used my thermal printer to add branding.

These Mynbyn thermal sticker labels and printers don’t need ink cartridges, and you can create so much! Use them on your:

• Product Labels
• Packaging Labels
• Marketing materials (shown above)

These provide a professional and cohesive look to your craft business.

First, Why Branding Matters…

Branding goes beyond just having a recognizable logo or an amazing product. It’s about creating a cohesive and memorable identity for your business that customers love. 

Strong branding helps to:

• Build Recognition: Consistent branding makes your business more recognizable, helping customers to easily identify your products.
• Establish Trust: Professional and consistent branding builds trust with customers and shows that you are serious about your business.
• Create Emotional Connection: Good branding can evoke emotions, making customers more likely to return and recommend your products to others.
• Differentiate from Competitors: Effective branding sets you apart from competitors, highlighting what makes your products unique.

This photo above shows the colored sticker for the template. The printer only prints in black with the thermal printing (no ink).
With these benefits in mind, incorporating branded labels into your craft business can significantly enhance your marketing efforts.

How to Use Thermal Stickers and Labels for Branding

The Munbyn RealWriter 401 AirPrint, particularly in its charming pink color, is a game-changer for any craft business looking to create its branding effortlessly (we love this, since we are all busy enough already!). A  

This compact and stylish printer not only adds a touch of personality to your workspace but also offers top-notch functionality and reliability. Its user-friendly design ensures that even those new to label printing can create professional-quality labels with ease.

The Munbyn Thermal Printer supports a wide range of label sizes, making it versatile enough to handle all your branding needs, from product labels to shipping tags.

Thermal label printers are an excellent tool for creating high-quality, custom labels quickly and efficiently. Here are 4 key ways to use these easy to print thermal stickers and labels to grow your craft business:

1. Product Labels

Adding cute packaging to your items make them look more professional than your competition. This can help you stand out when people want to share how cute the box opening looks. 

• Custom Designs: Create professional looking labels featuring your logo, product name, and other relevant details. This not only adds a professional touch but also makes your products instantly recognizable. (Design with template in the App or import one from Canva.)
• Ingredients or Materials: For products like handmade soaps or candles, include a list of ingredients or materials used. This provides important information to customers and builds transparency.

2. Packaging/Shipping Labels

This is my favorite way to use them. I connect my planner shippings with Pirate ship and print the labels in no time. They look clean and clear for shipping.

• Shipping Labels: Use thermal labels for shipping packages, ensuring that your branding is visible even before the customer opens the box.
• *Mail Packaging: Make a sticker that asks them to follow or tag you on social media when they get the package. Include the @(name) on the social media so it’s easy to find you (or use a QR code).

*This is how I used mine today. I used the elements in the Munbyn App to create a “tag me on Instagram sticker when they get their Content Planner.

3. Marketing Materials to Showcase YOUR Brand.

If you sell soap, create a fun sticker your customers would use on items like their water bottle. Make sure to add some text that mentions your brand. They will tell their friends about you!

• Promotional Stickers: Create branded stickers to include in your packaging or to give away at events. Stickers are a fun way for customers to promote your brand.
• Event Badges: If you attend craft fairs or other events, use thermal labels to create branded name tags or badges.

4. Organizational labels so you can work more efficiently:

• Inventory Management: Label your storage bins and shelves with branded labels to keep your workspace organized and professional-looking.
• Office Supplies: Customize labels for your office supplies, such as folders and binders, to maintain a cohesive brand image.

What Items Are Best to Use Munbyn Labels On?

Now that you are ready to make your products look more professional with branding, where do you start? To maximize the impact of your branding, consider using labels on the following items:

1. Products

•    Jars, bottles, and containers
•    Handmade items like soaps, candles, and jewelry
•    Art prints and handmade cards

2. Packaging

•    Shipping boxes and envelopes
•    Tissue paper and wrapping
•    Gift bags and tags

3. Marketing Materials

•    Business cards and flyers
•    Brochures and catalogs
•    Promotional giveaways

4. Event Materials

•    Booth displays and signage
•    Sample packaging
•    Information packets and handouts

5. Office and Workshop

•    Storage bins and shelves
•    Filing cabinets and folders
•    Office supplies and equipment

Benefits of my Munbyn Thermal Printer

One of the standout features of the Munbyn Thermal Printer is its high-speed printing capability. With its impressive print speed and precision, you can quickly produce many labels without compromising quality.

This is especially beneficial for busy crafters who must prepare for markets, fulfill online orders, or manage inventory. Additionally, the thermal printing technology means no ink or toner is required, reducing operational costs and maintenance hassles.

You can see the App here, so much designs already done but lots of ways to customize them too!

The Munbyn Thermal Printer also integrates seamlessly with various design software, allowing you to customize and print labels that perfectly reflect your brand’s aesthetic. Whether you’re labeling products, packaging, or promotional materials, the Munbyn Thermal Printer ensures your branding is consistently polished and professional.

Tips for Effective Labeling

To make the most of your thermal label printer and ensure your labels enhance your branding, keep these tips in mind:

• Consistency is Key: Use the same colors, fonts, and logo on all your labels to create a cohesive look.
• High-Quality Designs: Invest time in creating professional designs that reflect your brand’s identity.
• Durability: Choose label materials that are durable and suitable for your products and packaging.
• Legibility: Ensure that the text on your labels is easy to read and not cluttered with too much information.
• Placement: Consider the best placement for your labels on products and packaging to maximize visibility and impact.

Challenge You to Try This Month!

Incorporating thermal labels into your craft business is a simple and effective way to enhance your branding. By creating custom labels for your products, packaging, and marketing materials, you can build a strong and recognizable brand that stands out in the competitive crafting market. 

With the right tools and a focus on consistency and quality for your brand, labels like these can help you elevate your brand and connect with your customers on a deeper level. (Tip: It’s easier to connect with current customers for sales, than to find new ones!)

Ready to start enhancing your branding with thermal labels? Explore the range of Munbyn thermal label printers and discover how easy it can be to take your craft business to the next level.

This will uplevel your brand and help you stand out in the saturated market.