Stop selling on your Facebook page!
If you’re crafting for business, I bet you’re thinking, this lady is crazy-pants. Hold on now; let me explain a bit.
I understand you can market your business and increase sales by using Facebook for business. BUT, I have a little secret for you. First though, let me ask you:
- Are you selling a product or service?
- Do you sell local or online?
- How about more
repeat customers? - Are you selling new items to the same customers over and over?
- Does your product or service require some type of follow-up training?
If you answered “yes” to any of these, then selling your creative talents using Facebook can be very effective for you.
So friends, lean in, I have a secret to share for those selling on Facebook:
It’s to: Be social. Not Salesy
(That’s why it’s called social media.) Yep. It’s that easy.
As creative businesswomen or Etsy/Online shop owners, we often think of our social media as a place to spew out all we have to sell. Our online brochures or catalogs one could say.
Eventually, this type of posting leads to Facebook diminishing your reach because no one is commenting or engaging but your mom. So now even fewer sales are coming in. UGH!
So then how DO I get my Facebook page to work for my business?
There are a few steps you can take. Make sure your page is set up.
Grab your laptop and let me walk you through understanding how your page works and what works best for your business.
We have 7 modules + bonuses with video training and often worksheets to use. And we talk through things like:
- Branding and Set-up for your Page
- Who are your fans? And how to find them.
- Find your Buzz Words
- Creating Content
- How to create graphics for your page
- Networking for your page
- BONUSES: Ads vs Boosting and more!
We need to think of our Facebook pages as not only a place to show our customers what we are selling (like a billboard ad) but instead, our Facebook page needs you to have interaction with fans like they are in front of our sales team, in our stores (or virtual stores if you are online).
Facebook isn’t dead. We simply need to learn to use it the right way for our businesses. Let me help you achieve this too! {{Course Currently Closed.}} For selling on your Facebook page see my Branding & Marketing ebook or other courses for online business owners.
Let’s Connect:
