How to Brand Your Creative Business (Without Wanting to Scream into a Pillow)

If you’re running a creative business, you’ve probably said something like this: “I make great stuff… so why isn’t it selling?”

Spoiler alert: it’s probably your branding.

Now before you roll your eyes and scroll on, hear me out. You don’t need a fancy marketing degree or a Pinterest-worthy office to build a brand that attracts buyers. You just need a little clarity and a checklist made for creative entrepreneurs like you.

Let’s walk through how to brand your creative business—step by step—with real talk, creative vibes, and tools that actually help you grow.

How Do You Brand Your Business?

Branding your business means making it easy for the right people to spot you in a crowded market—and want to stick around. It’s more than a pretty logo (although that’s part of it). It’s about the feelings, visuals, and voice your business gives off everywhere it shows up.

Here’s where to start with BRANDING your small business:

1. Narrow your niche – Be clear about what you sell and who it’s for.
2. Create a logo that actually works – Your logo should attract, explain, and reflect your brand vibe in a clear, professional style.
3. Define your ideal customer – Not “everyone.” Think of your dream client and design everything with them in mind.
4. Pick your brand style – Fonts, colors, and graphics should all feel like YOU.
5. Use your brand voice – Whether you’re funny, classy, sassy, or sentimental, let that come through everywhere you write or share about your small business.

These are just a few of the steps from my free Branding Checklist for Creatives (with the form below). Print it. Fill it in. Frame it. (Okay, maybe not that last one—but definitely use it.)

Download your Free PDF today!

How to Brand Yourself as a Creative

Your brand isn’t just your biz—it’s YOU. And if you’re a maker, coach, crafter, or creator, your personal style is part of the brand. (Congrats, you’re the face of the company!)

Here’s how to brand yourself with confidence:

• Own your story – People buy from people. Share what got you started and why you love what you do.
• Stay consistent – Use the same profile pic, colors, and vibe across all platforms.
• Show behind the scenes – Let people peek into your process. That raw, real content helps build trust.
• Talk like you talk – If you’d never say “bespoke artisan craftsmanship” in real life, don’t type it. Keep your copy in your own voice.

This is all part of building a personal brand that feels natural but professional. Don’t overthink it—just start showing up consistently.

Ready to Take Your Brand from “Cute” to “Cha-Ching”?

You’ve got the checklist. You’ve got the skills. Now let’s bring it all together! Here are a few tools and clubs you can use to help you create a business with branding you are proud of:

1. Get the Free Branding Checklist – It’s your no-fluff guide to getting your brand in order (even if your craft room isn’t).
2. Grab the Branding & Marketing for Creatives Ebook – This goes way deeper than the checklist with tips on logos, marketing, and real examples from my biz.
3. Join the Creative Business Club – Monthly marketing workshops, Zoom coworking sessions, and worksheets to turn your ideas into action. It’s like a planner with a pep squad.
4. Check out the 2025 Content Planner – This dated planner has marketing prompts and checklists built in (plus access to a $300 marketing course, free). It’s a game-changer if you’re tired of “winging it” on social media.

Branding your creative business doesn’t have to be overwhelming. It can be fun, simple, and a lot more you. And when your brand clicks? Sales get easier. Marketing gets clearer. And that craft biz you love becomes something truly magnetic.

Let’s build a brand you’re proud of—without burning out in the process.

What really is branding?

Branding is what people think of when they see your brand. So having good branding can attract the right customer and help you stand out.

It’s time to start adding branding to your creative business! And I have a checklist for creative business just like YOU! Grab your branding checklist today. (Enter your info and the PDF is emailed to you.)