Speaker Information

This is the resource page for speakers to find links, dates, and tips to make this experience a success for YOUR brand (updated regularly). If you have any questions, DM or email Chelly at hello(@)wecanmakethat.me.

Quickly Jump to more details: About | Checklist | Dates | Presentations | Marketing Vault | Giveaways | VIP Info

• WELCOME!
• Prices
• Quick Links
• All Dates

Hello! Use this tabbed section for quick access to Summit, more details below.

Welcome Speakers!

The Side Hustle Marketing Summit is a 3-day free, online event that will help small business owners Turn their Side Hustle Into a Thriving Business – they will leave the event with Proven Marketing Strategies and Connect with a Supportive Community.

Pricing & Sale Details

Prices for attendees: Free to attend, up-sell to keep access to workshops is as follows (speakers get the VIP Pass for free).

VIP Pass: Includes Workshop replay access after the event + VIP bonuses

• $47 VIP Ticket – 20-minute fast-action offer
• $67 VIP Ticket – Early bird price (July 10-30)
• $127 VIP Ticket – Full price (after July 30)

* NOTE *

Flow of registration: Attendees will register for free and then be redirected to the VIP page.

• This is how you make money, some speakers have earned $2,000 and up (not bad for one workshop)!
• For ONLY 20 minutes after registration, we offer the VIP up-sell at the lowest price available.
• The VIP ticket is on sale through the event.
• We re-target the free attendees with emails and sometimes ads for you to help convert the VIP sales.

Quick Links: Speakers ONLY

• Secure Your Topic: Google Sheet
• Speaker FB Group (please join)
• Attendees FB Group (please join)

Quick Links: Marketing

• Affiliate Links here (Thrivecart Login to come)
• Marketing Swipe Files (updated soon)

Quick Links: EVENT

• Registration Page (updated soon)
• Giveaway Page (updated soon)
• Gifts/freebies From Speakers Page (meet the speakers) (updated soon)

Dates to Remember

Being a speaker, you agree to these event dates and marketing schedule. The success of attendees at this event is a group effort so it’s important to add these to your calendar. *Times are listed as Central Standard Time:

• Speaker Application Deadline: April 1, 2024
• Workshop Video & VIP Contribution Deadline: April 28, 2025
• Marketing & Promotional Period: Begins July 10, 2025 (8 AM CST)
• Free Summit Dates: July 28-30, 2025
• Giveaway Period (Optional): July 10-30, 2025 ends midnight CDT
• VIP Access Dates (Optional): July 8 through Sept 30, 2025

Speaker Checklist

Download Checklist PDF

About the Summit

Welcome to the Side Hustle Marketing Summit, a 3-day online event designed to help small business owners grow their side hustles into thriving businesses. This event runs July 28-30, 2025, and features pre-recorded sessions to guide attendees in marketing, social media, and business growth strategies.

About the Host

HELLO! I’m Chelly Ontis, founder of We Can Make That® – With almost 30 years of experience as an entrepreneur and marketing expert, I’ve helped businesses grow their brands through strategic events and online marketing. I’ve hosted multiple successful summits that have helped thousands of small business owners scale their side hustles into profitable ventures.

Summit’s Mission & Goals

The Side Hustle Marketing Summit is designed to help business owners gain clarity, increase visibility, and create a profitable marketing strategy. My goal is to provide actionable, easy-to-implement marketing strategies that will help attendees grow their businesses while making the most of their time.

For speakers, this is an opportunity to rapidly expand your audience, grow your email list, and increase revenue through affiliate sales. With a goal of reaching 20,000 attendees, this summit will expose your brand to a new, engaged audience eager to learn and invest in their business growth.

Speaker Responsibilities

As a speaker, you’ll submit a pre-recorded workshop and engage with attendees in our Facebook Group on the day your session goes live. This summit thrives on collaboration, helping you grow your email list, audience, and brand visibility through a high-impact event.

How to prepare your video:

Please structure your content so attendees can feel like they’ve learned something. Videos should not be in a salesy-format where they feel like they’re missing something and need to buy from you to get value from your topic.

• Format should be WIDE format.
• Include an intro but make SHORT, long welcome intros deduce watch time. Tell your story in your session if it’s long.
• Use slides or don’t — what ever is best for YOUR session.

Why are all speakers asked to promote the event during the promotional period?

This collective effort ensures fairness and maximizes success for everyone involved. When we all share, we create more momentum, expand our reach, and bring in a larger audience—benefiting every speaker with more visibility, email signups, and potential customers.

Your full participation helps make this summit an incredible opportunity for all! And it’s a great way to earn money too!

Important Dates

Digital Swag Bag for Attendees

NEW! Digital Swag Bag will help you connect with attendees beyond the summit. SAMPLE PAGE HERE

With your workshop, we encourage you to provide a freebie that attendees can access from your website to continue engaging with you after the summit. This will be featured on the Digital Swag Bag, a special bonus page showcasing all speaker freebies in one place (Think Meet the Speaker page but with freebies to attract visits).

Your freebie will be displayed alongside your head shot, bio, and social media links to help attendees connect with you.

What to Submit:

• A freebie for attendees – a free opt-in you already have will work great.
  • e.g., PDF, template, checklist, email series, workshop replays, free month in a membership, mini-course, or digital asset, etc.
• A URL where attendees can access your freebie (this can be a website page, checkout page, or email opt-in).
• Title (I’ll create a graphic as shown on the sample page).

How The Digital Swag Bag Works:

• Your freebie will be listed on our Digital Swag Bag webpage (accessible to both free and VIP attendees).
• Attendees will be directed to your free Digital Swag Bag link, where they can access your freebie and join your list.

Tips:

On your free Digital Swag Bag link/page, you are welcome to include other item. Display your Digital Swag Bag item FIRST.

• Info/link to a paid offer
• A giveaway link
• A link to a Facebook group
• Ask for a YouTube subscribe or a follow on a social media channel

This is a great opportunity to grow your audience and connect with attendees beyond the summit!

VIP Tickets + Speaker Details

After attendees register for free with an email, they are instantly offered the option to upgrade to a VIP Ticket. This includes instant and lifetime access to all workshops, plus lots of exclusive bonuses. As a speaker, you can earn commissions on these sales:

• $47 VIP Ticket – 20-minute fast-action offer
• $67 VIP Ticket – Early bird price (July 10-30)
• $127 VIP Ticket – Full price (after July 30)

Adding a VIP Bonus:

Adding a VIP Bonus is another smart way to increase both engagement and earnings. Speakers who contribute a valuable resource ($25+ value) to the VIP Ticket package will receive a higher affiliate commission (50%) on VIP sales. Since the VIP upgrade provides attendees with lifetime access to the replays and exclusive content – it’s a high-converting offer that ensures more sign-ups and additional revenue for you.

Attendees can claim the VIP offers July 8 through September 30, 2025 (keep your coupon active!) Workshop replays have lifetime access.

• You host your VIP (so you can collect emails and re-target = this event is to help you list build).
• Coupon code will be shared when you upload this information.
• You’ll provide a square graphic, title, URL, description and price.
• Often they are hosted in your shop, or you can create an opt-in form and deliver via email.

Some examples of past VIP items:

It’s your choice if you’d like to create something new or provide something you already have that is sold for $25 or higher. The VIP tickets generally convert so well that you don’t want to contribute a 1:1 service/offer.

• eBooks
• Workshop replays or upcoming events
• Courses (big or small)
• 1-3 month free memberships (that support crafters)
• Digital files bundles
• Gift Cards to your digital shop

Marketing Details + Links

Marketing & Promotion

To maximize reach, speakers are expected to share at least twice during the marketing period using provided swipe files, graphics, and an affiliate link. The success of this event relies on everyone participating in the promotion.

When all speakers share, it creates a fair and powerful marketing strategy that benefits every participant. If some choose not to share, it limits the event’s reach and can leave those who actively promote feeling like they’re carrying the weight for others.

Your VIP Commission Breakdown:

• 40% commission on VIP ticket sales
• 50% commission if you contribute a VIP bonus ($25+ value)
• + Additional commission on the bump offer (TBD)

By working together, we ensure that everyone gains new followers, email subscribers, and potential customers. This collective effort is what makes summits like this one so valuable for growing your audience and increasing engagement while earning income through affiliate commissions.

Before all 20+ speakers begin sharing, Chelly will be testing the registration page to a small exclusive audience a few days prior.

Promotional Links for Speakers:

• Create / Grab Your Affiliate Link (Thrivecart Login to come)
• Marketing Folder Here – updates to come (Do NOT share before 8am Central Time on July 10, 2025)
• Swipe copy + Graphics for sharing are created for you – To come

Giveaway Details + Ideas

Giveaways are an AMAZING way to find extra email address. Some get a few hundred, and some get thousands.

Why Host a Giveaway?

Speakers have the opportunity to host a giveaway, which is a fantastic way to collect emails and build engagement. You control and manage your giveaway, allowing you to grow your email list with highly targeted leads who are interested in your business.

• Make your Giveaway active: July 8 through July 30 at midnight.
• How to announce your winner: After the giveaways are over, add your winners name to this post in the Facebook group. We’ll update the listing on the giveaway webpage.

Whether you use an opt-in form or a contest platform, giveaways encourage new sign-ups and brand interaction, making them a powerful tool to expand your reach. Be sure to collect a name AND email to contact them.

• Manage the collection on your giveaway with email collecting by tagging them. Choose a random winner.
• Or use a third party app like Sweepwidget* to collect and have them follow you. You can even do daily entries for more engagement items, I have been using it and find it very helpful in growing my following. (*affiliate)
• See how your giveaways will be displayed for attendee (previous example page) 2024 SVG Crafter’s Summit Giveaway page here. When live, there is a button on each listing leading attendees to your giveaway signup.

Next Steps for Speakers!

Thank you for joining us! I’m Join our Speaker Facebook Group for updates and support. Or, email me at hello @ wecanmakethat.me.

1. Watch for the Email to share your details with Chelly (Includes upload details and next steps)
2. Submit Your Basic Info by April 1, 2025.
3. Upload Your Workshop Items and Video by April 28, 2025.
4. Start Promoting on July 10, 2025 (at 8am / Swipe files will be available 2 weeks prior)
5. Engage with attendees on a live, in the Facebook group, and on Your Session Day.

Let’s grow together and make this an incredible event! ~Chelly We Can Make That